Hi, I’m Henrietta

I’m an SEO web copywriter

and marketing consultant.

Are you a small business owner who feels stuck in a rut?
Not sure how to find more customers?
How you stack against your competitors?

You’re after some simple, clear advice and fresh ideas to get your business on the map but you’re not sure where to turn.
Maybe your website doesn’t make you proud.
And Google doesn’t like it either.

You don’t need a big fancy pants agency or marketing jargon thrown at you.
You want to keep it simple.

Focus on your business and what you do best.

And that’s where I can help.

We’ve worked with Henrietta on many projects over several years, and so we had no qualms asking her to create the content for our company re-brand.
From website copy, app UX and supporting marketing campaigns, she worked wonders and always delivers over and above.
She combines marketing know-how with mastery of that delicate magical luxury element. Thanks Henrietta for everything!
Tessa Shreeve

Owner, Luxury Restaurant Guide

Services Available

SEO Website Copywriting

The right words in the right places,
for Google and your customers

Brand Strategy Help

What makes you different? Better? And how do we tell the right people?

Marketing Support

Do you need marketing help now? I can help with planning and projects

Need some help with your website but not sure exactly what you need? 

Henrietta was a great asset to work alongside in developing Vision Marketing, our hotel and restaurant loyalty programme. She has a great way of looking at a company holistically and then suggesting straightforward fixes and cost effective ideas to implement. Plus she understood the luxury market. Professional, efficient, enthusiastic and full of fresh ideas, I wouldn’t hesitate to recommend Henrietta.

Vicky Maher

Director of Operations, Vision Marketing

Your Marketing Sidekick


I’m a trained SEO web copywriter and marketing consultant in Melbourne with tons of experience for big global brands and small local businesses.

I’m friendly, efficient and deliver fresh content and ideas with a side of fun.


“Henrietta was efficient, easy-going and fun to work alongside with her creative ideas and marketing experience, I look forward to working with her again.”

Sam Jenson-Muir

Manager, Hurlingham Pre-School


I’m a qualified SEO web copywriter and small business marketing consultant based in Melbourne who loves to cut through the marketing waffle.  I thrive on helping business owners take a hard look at themselves and how they are seen.

I can craft your brand, identify your target audiences, help you understand how customers see and could see you, and then write copy, create websites and produce the parts to make all the magic happen.

And the best part? I make it easy for you.

Less stress. More business.


Clever Copywriting Community
Recipe for SEO Success Badge
Proud AWC graduate

I keep up to date to bring you the highest industry standards, the latest news and the best tools for websites, copy, SEO and UX best practice.

I’m a recent graduate of the Recipe for SEO Success e-course and the Australian Writers’ Centre SEO Copywriting, Copywriting Essentials and UX/UI Copywriting courses.

I’m a member of Digital Masterchefs, the Clever Copywriting Community and other marketing and copywriting industry groups. In the UK pre-kids I was a member of the Chartered Institute of Marketing.

If you ever want to talk wine, I also have Wine and Spirit Education Trust (WSET) Certificates level 2 and 3. Living in Melbourne near the wine regions is living the dream for this Brit.

Next step, coffee expert status.

Proud AWC graduate
Proud AWC graduate